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The launch of 888sport in March 2008 was a significant milestone for 888, as the company became a comprehensive provider of all gaming segments. In May 2013, 888 signed an agreement with Kambi Sports Solutions, a leading sportsbook supplier, to deliver a fully managed sportsbook solution to 888 under the 888sport brand. The agreement has allowed 888 to offer a broader range of betting markets and products, for the UK and other markets, through both online and mobile channels.

888sport is an international sports betting offering, with unique content and sports and betting selections, as well as live in-running betting and wide coverage of a large number of sports including: UK and Irish horseracing, UK, European and international football, greyhound racing, golf, cricket, rugby, tennis, and many more.

888sport offers an innovative range of promotions, and is available in 8 languages with fully tailored and localised offerings in all areas allowing customers to bet on events of relevance to them in the currency of their choice. 888sport members can also choose to conduct their betting in their local currency.

888sport also offers a full suite with seamless integration of instant games, scratch cards and video slots and poker using same wallet and player details.