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Pacific Poker, 888’s multi-player online poker room, was launched in 2002. It offers members a variety of popular poker games, including Texas Hold'em-the most popular poker variant- in both fixed limit and no limit versions, in addition to other poker games such as Omaha High, Omaha High/Low, 7-Card Stud and 7-Card Stud High/Low.

Pacific Poker offers its members a number of ''free-roll'' tournaments, which are tournaments designed to attract members to play at Pacific Poker's website by offering prizes such as free seats for winners to participate in bigger online tournaments and offline tournaments such as the Pacific Poker UK Open, as well as other tournaments for which no buy-in fee is charged. Tournaments were introduced by Pacific Poker in 2003.

Pacific Poker also has a practice play version allowing new members to hone their skills as well as a poker school. The software also allows members to review all hands in recent games in animated format. A quick seat for beginners allows novices to pick up the basics in a free play environment, while private tournaments, the ability to export hand histories, and re-match tournaments give more experienced players a more satisfying poker experience.

Pacific Poker is available on two platforms, allowing new members to choose from either a download or a non-download version.

2010 also saw the launch of 888poker, a new fast-growing poker site that benefits from links through to 888’s core brand offering.