888’s casino offering is a recognised industry leader, picking up, amongst others, the prestigious eGaming Review Casino Operator of the Year Award in 2005, 2006, 2007, 2008 and 2009.
888’s strategy is to create a 360 degree gaming ecosystem, offering best in class casino and soft games, ‘blockbusters’ being built in house and a wide choice of games introduced through integration ensuring that the site stays fresh and 888 remains a one stop shop for all casino requirements.
Recent additions to the offering include the popular live dealer option, which is also available on the no-download Casino. The no-download Casino uses flash games that can be accessed through web browsers such as Internet Explorer or Firefox, rather than downloading any form of software.
888’s leading casino brand is Casino-on-Net. Since its launch in 1997, over 25 million people have experienced the exciting gaming action, making it the largest online gaming venue. On both this and 888casino, players can play a full-range of games in a number of groundbreaking ways, including traditional casino products such as blackjack (available also in multi-hand version), craps, roulette, baccarat, keno, and a constantly updated variety of instant games.
Reef Club Casino, with a low minimum deposit limit and high bonus offering, provides an inviting and full gaming environment positioned for those players looking for a lower spend alternative.
The increasing popularity in quick-play games led to the launch of 888games. Initially launched on 888sport, 888games provides the opportunity to play instant win games whilst browsing the site, improving the gaming experience and time spent on the site as well as increasing customer spend. 888games has over 70 varied games, with more released continuously. Games range from scratch cards to video slots and virtual sports.