888 operates two bingo sites, 888ladies and 888bingo. Both offer the opportunity to play bingo online in a fun, safe and friendly community environment with the chance of winning special jackpots. The sites allow players to play and chat with people from all over the globe while enjoying both 75-ball and 90-ball games. The sites also offers a suite of instant games, scratch cards and video slots.
888ladies has been a huge success, a pioneering website not just in its combination of a leading gaming product with a wealth of interactive features, but in the creation of a real online community. 888ladies goes beyond the core bingo product to provide players with a welcoming environment in which to interact with like-minded friends. Regular promotions, both online and offline, increase ties with players and provide incentives to visit the site frequently. Promotions run throughout the year, including opportunities to win tickets to the Soap Awards at Easter and calendar themed promotions for Valentine’s Day, Mother’s Day and Halloween.
However, it is the social features that set 888ladies apart. The 888ladies blog receives hundreds of visitors every day, with community features leading to genuine interactivity and goodwill towards the brand. Utilising social media through providing daily communication and real-time promotions further increases brand engagement. A fan page on Facebook, and a regularly updated Twitter page have both been developed and are great successes.
888bingo, launched in 2010, aims to build on this success whilst targeting a different demographic. The success of the social aspects of the sites have provided a further impetus to 888’s strategy of building entertainment destinations aligned with all aspects of a consumer’s online activity. For details of how 888 is utilising social networking, please see the dedicated section.
Through Dragonfish, 888 also operates some of the most popular online bingo sites, including Foxy Bingo, Moon Bingo and Mirror Bingo. For further details of Dragonfish’s market leading B2B bingo offering, please click here.